Perspectives

Perspectives, insights, and research

All Perspectives by Colleen Scollans  See Full Bio →

C&E Perspectives

Modern Marketing in 11 (Short) Tips

August 11, 2020  |  By

Marketing, as a discipline, has been undergoing profound change, and organizations that understand and embrace modern marketing have a substantial competitive advantage. In this post, Colleen Scollans, head of Clarke & Esposito’s Marketing & Digital Transformation Practice shares her eleven top tips for modern marketing design.
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From the Scholarly Kitchen

Marketing in Times of Disruption (and How to Avoid a #marketingfail)

July 1, 2020  |  By

Marketing, at the best of times is hard, and in a time of crises, it can feel near impossible. But market we must. Colleagues depend on marketing to develop programs to bring in revenue, which keeps people employed and enables the mission of scholarly and professional publishing to move forward. Customers depend on marketing to stay informed. A handful of simple but powerful strategies can make the difference between striking the right note and a #marketingfail.

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