Posts by Colleen Scollans

From the Scholarly Kitchen

Marketing in Times of Disruption (and How to Avoid a #marketingfail)

July 1, 2020  |  By

Marketing, at the best of times is hard, and in a time of crises, it can feel near impossible. But market we must. Colleagues depend on marketing to develop programs to bring in revenue, which keeps people employed and enables the mission of scholarly and professional publishing to move forward. Customers depend on marketing to stay informed. A handful of simple but powerful strategies can make the difference between striking the right note and a #marketingfail.

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