Journal Benchmarking
A new analytics service from C&E that will help inform your evidence-based journal strategy
Learn MoreJournal Benchmarking
A new analytics service from C&E that will help inform your evidence-based journal strategy
Learn MoreFeatured Cases
National Academy of Sciences
Selecting the best publisher partner to help launch a new OA journal to complement a prestigious, self-published flagship.
Generation
Developing the marketing strategy and infrastructure to allow an education company to operate at scale.
Medical Subspecialty Society
What are the success factors for a new society-published open access journal?
Perspectives
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A seismic shift has taken place in scholarly publishing, putting authors forefront of marketing efforts. This is not just a shift in messaging. Marketing to authors requires new tools, techniques, and expertise. Publishers that are able to make this transition more rapidly are gaining a competitive advantage over those that move slower.
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At the heart of all successful organizations is a well-planned and executed marketing strategy. While successful marketing strategies incorporate some tried-and-true practices and marketing disciplines, increasingly, they rely on understanding and harnessing marketing technology.