Featured Cases
American Society of Hematology
Is peer review broken? We conducted a survey of the hematology community to find out.
Materials Research Society
Aligning a new society-level strategic direction and a quickly changing publishing landscape helped MRS pick the best-fit publishing partner.
Small Medical Society
A society-published medical journal navigates routes to Plan S compliance.
Perspectives
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A major element of the scholarly and professional publishing ecosystem is the publishing services agreement, or PSA. In a PSA a professional association or learned society signs an agreement with a larger publisher for journal publishing services. What many societies negotiating a PSA fail to see, however, is that the large publisher has access to a great deal more information about the publishing business than the society does. This essential asymmetry of information provides an enormous advantage to the large publisher in negotiations.
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Marketing, as a discipline, has been undergoing profound change, and organizations that understand and embrace modern marketing have a substantial competitive advantage. In this post, Colleen Scollans, head of Clarke & Esposito’s Marketing & Digital Transformation Practice shares her eleven top tips for modern marketing design.