We help mission-driven organizations grow revenues and better engage with their customers and communities
We help mission-driven organizations grow revenues and better engage with their customers and communities
Perspectives
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C&E Practice Lead Colleen Scollans is interviewed in an article by BlueConic, a Customer Data Platform. In the article, she shares her perspectives on how scholarly and professional publishers and associations today are shifting to a broader audience mindset, and the importance of first party data in this transformation. Colleen also offers her views on how a disciplined and iterative approach to marketing technology selection and adoption is essential – with business goals, use cases, and talent aligned to tech capabilities.
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This article is part two of our Author Experience (AX) series, where we anchor the concept of AX more concretely. We present our model for working towards AX maturity: positive author perceptions that translate to increased article submission, resubmission, and referral. As organizations advance the six pillars outlined in this article, they progress their AX maturity and set themselves up for success in today’s evolving publishing landscape.
Featured Cases
Modern Language Association
What online product development pathways for the MLA Handbook are both valuable and feasible given editorial goals, financial pressures, market/brand position, and the impact of the COVID-19 pandemic?
New York Academy of Sciences
Developing a relational database of values-based and audience-targeted messaging to boost member recruitment and engagement.
American Society of Nephrology
Examining a society’s approach to journal publishing in the context of OA business models and the industry move toward “portfolio-level” publishing.