STM Publishing in China Market Report

An in-depth analysis of STM publishing in China for publishers and publisher service providers worldwide

Learn More

STM Publishing in China Market Report

An in-depth analysis of STM publishing in China for publishers and publisher service providers worldwide

Learn More
Clarke & Esposito is a management consulting firm focused on strategic issues related to professional and academic publishing and information services.

Subscribe to The Brief

Join the thousands of professionals that read The Brief, our monthly newsletter on professional and scholarly communications.

Subscribe

Perspectives

  • C&E Practice Lead Colleen Scollans is interviewed in an article by BlueConic, a Customer Data Platform. In the article, she shares her perspectives on how scholarly and professional publishers and associations today are shifting to a broader audience mindset, and the importance of first party data in this transformation. Colleen also offers her views on how a disciplined and iterative approach to marketing technology selection and adoption is essential – with business goals, use cases, and talent aligned to tech capabilities.

  • This article is part two of our Author Experience (AX) series, where we anchor the concept of AX more concretely. We present our model for working towards AX maturity: positive author perceptions that translate to increased article submission, resubmission, and referral. As organizations advance the six pillars outlined in this article, they progress their AX maturity and set themselves up for success in today’s evolving publishing landscape.

All Perspectives