Materials Research Society
Aligning a new society-level strategic direction and a quickly changing publishing landscape helped MRS pick the best-fit publishing partner.
The publishing services RFP is often managed as if it is a “procurement” or “vendor selection” process. This is problematic, as such processes are typically designed to evaluate proposals for fee-for-service vendors. Publishers, however, are not vendors, and they do not typically operate under fee-for-service arrangements. Understanding that the procurement model is not suited to selecting a publisher and negotiating an agreement for publishing services, then what is the alternative? If the procurement model is not suited to selecting a publisher and negotiating an agreement for publishing services, what is the alternative?
Marketing, at the best of times is hard, and in a time of crises, it can feel near impossible. But market we must. Colleagues depend on marketing to develop programs to bring in revenue, which keeps people employed and enables the mission of scholarly and professional publishing to move forward. Customers depend on marketing to stay informed. A handful of simple but powerful strategies can make the difference between striking the right note and a #marketingfail.