Journal Benchmarking
A new analytics service from C&E that will help inform your evidence-based journal strategy
Learn MoreJournal Benchmarking
A new analytics service from C&E that will help inform your evidence-based journal strategy
Learn MoreFeatured Cases
National Academy of Sciences
Selecting the best publisher partner to help launch a new OA journal to complement a prestigious, self-published flagship.
Generation
Developing the marketing strategy and infrastructure to allow an education company to operate at scale.
Medical Subspecialty Society
What are the success factors for a new society-published open access journal?
Perspectives
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At the heart of all successful organizations is a well-planned and executed marketing strategy. While successful marketing strategies incorporate some tried-and-true practices and marketing disciplines, increasingly, they rely on understanding and harnessing marketing technology.
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The last few years have been a period of rapid market consolidation in scholarly publishing. In addition to publishers acquiring smaller publishers, we are seeing an ongoing decline in the number of the independent society publishers as more and more continue to sign on with larger publishing partners.