Modern Language Association
What online product development pathways for the MLA Handbook are both valuable and feasible given editorial goals, financial pressures, market/brand position, and the impact of the COVID-19 pandemic?
Helping newly centralized marketing and CX team strategically plan, prioritize, and report on campaigns.
American Society of Nephrology
Examining a society’s approach to journal publishing in the context of OA business models and the industry move toward “portfolio-level” publishing.
A seismic shift has taken place in scholarly publishing, putting authors forefront of marketing efforts. This is not just a shift in messaging. Marketing to authors requires new tools, techniques, and expertise. Publishers that are able to make this transition more rapidly are gaining a competitive advantage over those that move slower.
At the heart of all successful organizations is a well-planned and executed marketing strategy. While successful marketing strategies incorporate some tried-and-true practices and marketing disciplines, increasingly, they rely on understanding and harnessing marketing technology.