Journal Benchmarking
A new analytics service from C&E that will help inform your evidence-based journal strategy
Learn MoreJournal Benchmarking
A new analytics service from C&E that will help inform your evidence-based journal strategy
Learn MoreFeatured Cases
Modern Language Association
What online product development pathways for the MLA Handbook are both valuable and feasible given editorial goals, financial pressures, market/brand position, and the impact of the COVID-19 pandemic?
NEJM Group
Helping newly centralized marketing and CX team strategically plan, prioritize, and report on campaigns.
American Society of Nephrology
Examining a society’s approach to journal publishing in the context of OA business models and the industry move toward “portfolio-level” publishing.
Perspectives
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This article is part two of our Author Experience (AX) series, where we anchor the concept of AX more concretely. We present our model for working towards AX maturity: positive author perceptions that translate to increased article submission, resubmission, and referral. As organizations advance the six pillars outlined in this article, they progress their AX maturity and set themselves up for success in today’s evolving publishing landscape.
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A seismic shift has taken place in scholarly publishing, putting authors forefront of marketing efforts. This is not just a shift in messaging. Marketing to authors requires new tools, techniques, and expertise. Publishers that are able to make this transition more rapidly are gaining a competitive advantage over those that move slower.