National Academy of Sciences
Selecting the best publisher partner to help launch a new OA journal to complement a prestigious, self-published flagship.
Developing the marketing strategy and infrastructure to allow an education company to operate at scale.
At the heart of all successful organizations is a well-planned and executed marketing strategy. While successful marketing strategies incorporate some tried-and-true practices and marketing disciplines, increasingly, they rely on understanding and harnessing marketing technology.
The last few years have been a period of rapid market consolidation in scholarly publishing. In addition to publishers acquiring smaller publishers, we are seeing an ongoing decline in the number of the independent society publishers as more and more continue to sign on with larger publishing partners.