Journal Benchmarking

A new analytics service from C&E that will help inform your evidence-based journal strategy

Learn More

Journal Benchmarking

A new analytics service from C&E that will help inform your evidence-based journal strategy

Learn More
Clarke & Esposito is a management consulting firm focused on strategic issues related to professional and academic publishing and information services.

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Perspectives

  • A seismic shift has taken place in scholarly publishing, putting authors forefront of marketing efforts. This is not just a shift in messaging. Marketing to authors requires new tools, techniques, and expertise. Publishers that are able to make this transition more rapidly are gaining a competitive advantage over those that move slower.  

  • At the heart of all successful organizations is a well-planned and executed marketing strategy. While successful marketing strategies incorporate some tried-and-true practices and marketing disciplines, increasingly, they rely on understanding and harnessing marketing technology.

All Perspectives