Perspectives

Perspectives, insights, and research

From the Scholarly Kitchen

Quantifying Consolidation in the Scholarly Journals Market

February 19, 2024  |  By

Historical analysis of bibliometric trends shows scholarly publishing market consolidation over the years. These changes are linked to the emergence of The Big Deal subscription model and Open Access initiatives that have forced publishers into a rapid shift towards new business models focused on volume and scalability.
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C&E Perspectives

The Challenge with Transformative Agreements and Society Journals

November 29, 2023  |  By

Transformative Agreements (TAs) are increasingly popular with publishers and institutions. However, they create significant challenges for the society partners of publishers. It is incumbent on societies to engage in frank discussions with their publisher about the impact of the publisher’s open access strategy and TAs on the society’s journals. It is critical to model, as more of the journal becomes open access via TAs, how the society journal’s different revenue streams will be impacted.
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Presentations

AI Trends in Marketing Academic Journals

November 10, 2023  |  By

C&E’s Colleen Scollans spoke at the inaugural event of Marketing Maestros, an ALPSP Special Interest Group for senior marketing professionals. She discussed how scholarly publishers are incorporating Artificial Intelligence (AI) into various aspects of their businesses – and how marketers in particular are using AI to stay ahead in the ever-evolving marketing landscape.
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Presentations

Achieving open, visible, and impactful research at scale. Where have we got to and what’s next?

October 24, 2023  |  By

C&E Managing Partner Michael Clarke moderated a panel at the STM Conference 2023 in Frankfurt on the shift to open access (OA) publishing models and the potential for OA to improve research visibility and impact. The discussion covered current OA models, progress to date in the transition to OA, and how STM publishers can continue to adapt and evolve.
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C&E Perspectives

Seasonal Campaign Planning: Fostering Collaboration and Finding Alignment Around Marketing Priorities

October 5, 2023  |  By

Campaign planning is essential to creating marketing efficiency and impact. A campaign planning model allows organizations to effectively prioritize, optimize, and evaluate marketing campaigns. It helps publishers, associations, and education service providers reduce marketing fragmentation and build cross-functional alignment around marketing priorities and resource and technology needs.
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Presentations

From Digital to Data: Marketing Strategies and Technologies for the Next Era

September 28, 2023  |  By

C&E Practice Lead Colleen Scollans spoke on a panel at Silverchair's 2023 Platform Strategies on how open access has shifted publishers to B2C data-driven marketing with a focus on the author and author experience. This requires new technologies and new ways of working – along with new skills and strategies. Here are our key takeaways from the session.
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C&E Perspectives

Audience Strategy for Publishers and Associations

July 20, 2023  |  By

An audience-centric mindset is table-stakes to growing revenues and competing in the OA world. A data-driven audience strategy serves not only an organization’s current customers, but also the broader global audience that engages with its products, content, and brand. In this article, we explore what it takes for publishers and associations to build an effective audience strategy.
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C&E Perspectives

An Interview with China STM Publishing Expert Nicko Goncharoff 

June 15, 2023  |  By

In this insightful Q&A with Nicko Goncharoff of Osmanthus Consulting, with whom C&E partnered to develop International STM Publishing in China: State of the Market Report 2023 – we explore China’s recent publishing sector and research assessment reforms. We demonstrate how international publishers and publishing service providers can navigate the dynamic and unique China market.
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Other Publications

Why Scholarly Publishers are Prioritizing First-Party Data

May 24, 2023  |  By

C&E Practice Lead Colleen Scollans is interviewed in an article by BlueConic, a Customer Data Platform. In the article, she shares her perspectives on how scholarly and professional publishers and associations today are shifting to a broader audience mindset, and the importance of first party data in this transformation. Colleen also offers her views on how a disciplined and iterative approach to marketing technology selection and adoption is essential – with business goals, use cases, and talent aligned to tech capabilities.
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C&E Perspectives

How to Advance AX (Author Experience) Maturity: 6 Strategies

March 22, 2023  |  By

This article is part two of our Author Experience (AX) series, where we anchor the concept of AX more concretely. We present our model for working towards AX maturity: positive author perceptions that translate to increased article submission, resubmission, and referral. As organizations advance the six pillars outlined in this article, they progress their AX maturity and set themselves up for success in today’s evolving publishing landscape.
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