Practice Lead, Marketing & Customer Experience
Colleen Scollans leads Clarke & Esposito’s Marketing & Customer Experience Practice. She is a seasoned marketing, digital strategy, and customer experience leader.
Colleen advises clients on the pillars of modern marketing and frequently speaks and writes on marketing strategy and digital transformation. She is a StartEd EdTech Accelerator mentor, a founding member of Chief, a women’s executive network, and on the advisory board of ClickZ, a leading digital marketing community. Colleen is a recognized marketing technology expert, advising both technology companies and clients on how to successfully adopt marketing technology for business value.
Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s (OUP) Academic Division. As global CMO, Colleen led over 250 marketing, digital strategy, and data/analytics professionals worldwide. As the Lead Digital Strategist, Colleen spearheaded OUP’s digital and marketing transformation, developed a data/analytics culture, and was a consultative partner to OUP’s society clients. Prior to be being appointed CMO, Colleen led North American Sales & Marketing. Before joining OUP, Colleen held marketing and leadership roles at Wiley, the American Institute of Certified Public Accountants (AICPA), and First Union Bancorp.
Colleen is a Magna Cum Laude graduate of Muhlenberg College with a Bachelor of Arts in English and Business/Marketing, where she was elected to the Phi Beta Kappa Society. She resides in Montclair, New Jersey, with her husband and stepdaughter. Colleen is a citizen of both the United States and Ireland and spent extensive time working in the UK during her tenure at OUP.