Audience Strategy Collection

C&E Perspectives

Seasonal Campaign Planning: Fostering Collaboration and Finding Alignment Around Marketing Priorities

October 5, 2023  |  By

Campaign planning is essential to creating marketing efficiency and impact. A campaign planning model allows organizations to effectively prioritize, optimize, and evaluate marketing campaigns. It helps publishers, associations, and education service providers reduce marketing fragmentation and build cross-functional alignment around marketing priorities and resource and technology needs.
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C&E Perspectives

Audience Strategy for Publishers and Associations

July 20, 2023  |  By

An audience-centric mindset is table-stakes to growing revenues and competing in the OA world. A data-driven audience strategy serves not only an organization’s current customers, but also the broader global audience that engages with its products, content, and brand. In this article, we explore what it takes for publishers and associations to build an effective audience strategy.
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