Digital Transformation Collection

A thorough Request for Information (RFI) and Request for Proposal (RFP) process is crucial for selecting the best Marketing Technology (MarTech) tools. A well-executed RFI process enables organizations to make informed decisions, saving time and resources. Well-constructed RFIs ensure the best technology is selected and integrates seamlessly with the organization's current marketing technology stack as well as their envisioned future marketing technology capabilities. RFIs facilitate cross-functional alignment, marketing adoption, and business case realization, making them valuable investments.

In this interview, C&E's Colleen Scollans talks to change management expert Charlotte Talmage of Uuna about how scholarly publishers and societies can more effectively manage change.