Research suggests that companies that compete primarily on the basis of customer experience will be the most successful. Gartner has labeled Customer Experience (CX) the “new marketing battleground”.
Customer Experience: Is your Marketing strategy oriented around the customer? Do you have robust customer feedback and engagement processes to drive positive customer experience?
Customer Data Management: Are you collecting and harnessing customer and audience data to improve business intelligence, insights, and marketing? Do you have a robust customer segmentation and personalization strategy? Are you able to deliver highly relevant and contextual customer experiences? Are you able to use AI (artificial intelligence) to predict customer propensity?
Customer Data & Customer Experience Technology: The customer data technology landscape is becoming incredibly complex. It is critical to rise above the tool hype, and choose the right customer data foundation. Do you need support in understanding the landscape and determining the right tool for your organization?
Customer Segments & Personas: Do you want to systematically develop customer, or member, segments, and associated personas? Would a more segmented approach to marketing drive increased acquisition and retention?
The Role of Customer Data in Driving Advertising Revenue: For publishers that reply on advertising as an important revenue stream, the right customer data infrastructure is critical. Is your customer data infrastructure optimizing your ad revenue potential?
Customer Engagement & Community: Do you have cross-channel strategies to drive customer satisfaction, loyalty, and referral? Are you using community and advocacy marketing to turn customers, editors, and members into brand advocates?
Orientating Around the Customer: Do you need help to reorient your digital properties (product platforms, web sites, blogs, etc.) around the customer rather than historic internal structures? Would a customer orientation add efficiency and improve customer engagement?
Sales & Marketing Alignment: Are you looking to increase the connectivity and alignment between Sales and Marketing? Is your Marketing Team enabling Sales success and driving efficiency in customer acquisition and retention? Do you have customer success strategies to drive usage and adoption of your products?