Leading marketing teams operate by playbooks. Playbooks bring ideas to life by explaining key concepts, sharing best practice, and providing concrete recommendations. Playbooks are meant to be roadmaps for marketing teams and are central to a team’s training and development.
Playbooks can be expanded into consulting engagements or team training. Playbooks topics span numerous marketing areas, including:
Product Marketing: Are you looking to better understand the fundamentals of product marketing including market assessment, customer personas and buyer journeys, buyer enablement, and go-to-market planning?
Sales Enablement: Do you want to learn how marketing can improve sales performance through sales enablement, lead generation, account-based marketing, customer success, and customer advocacy?
Demand Generation: Do you want to increase demand for your products and services? Would you benefit from best practices in email marketing, conversion optimization, event marketing, or digital advertising?
Inbound Marketing: Do you want to reduce your reliance on intrusive outbound marketing and paid media? Would you benefit from learning best practices in inbound marketing to grow your engaged customer database, earned and owned media, and SEO optimization?
Content Operations: Do you want to understand how to store and enrich core content and content marketing to drive productization, marketing automation, personalization, and cross-team collaboration?
Membership Marketing: Would you like to supercharge membership marketing with the latest in marketing innovation?
Discovery & SEO: Does your organization want to improve discovery of content? Does your organization understand the role of Marketing in driving search engine optimization?
Content Marketing: Do you know how to develop a strategic content marketing program that drives results?
Author Marketing: Do you want to fully leverage your authors to help in the promotion of their work?
Modern Branding: Do you feel there is an opportunity to supercharge your brand? Would you benefit from learning about the new techniques in branding?
- Brand Personality Facilitation
- Content Marketing—Developing a Winning Strategy
- Discovery & SEO Optimization 101
- Latest Trends Driving Digital Commercial Advertising Revenue