Services  /  Marketing & Digital Transformation

Marketing Workshops & Playbooks

Marketing is a learning organization. The pace of change is rapid and the commitment to learning is often what sets organizations apart from their competitors.  Clarke & Esposito provides numerous services, including marketing workshops and playbooks, to help train, educate, and support marketing teams.  

Marketing Workshops:
Workshops offer opportunities for organizations to learn about new areas of marketing.  With robust questions and answers, attendees walk away with new insights, best practices, practical advice, and inspiration. 

Marketing Playbooks:
Marketing playbooks are roadmaps for marketing teams. They bring key ideas to life by explaining key concepts, sharing best practice, and providing concrete recommendations.  All marketing playbooks are fully customized the the client. 

Team Training:
Both playbooks and workshops can be developed into full team training programs.

Topics:

Marketing Specialties: Branding, Product Marketing, Sales Enablement,  Demand Generation, Community & Audience Engagement, Customer Advocacy, and Inbound Marketing.

Marketing Infrastructure & Operations: Content Operations, Content Marketing, Semantics, Marketing Technology, Marketing Operations, Agile Marketing, Campaign Management, and Customer Experience.

Evidence-Based Decision Making: Marketing Analytics, Marketing Performance Management, and Customer Insights / Analytics.

Trends: What is new in modern marketing, customer experience, marketing technology, and marketing-enabled digital transformation.

Marketing as Digital Transformation Catalyst: Content Discovery & SEO, Conversion Optimization, Customer Data, Community, and Personalization. 

Vertical Marketing Areas: Author Marketing, Membership Marketing, Event Marketing, and Subscription optimization.