Our comprehensive marketing audits provide organizations with a deep assessment of their entire marketing and communications function. We evaluate the key dimensions of marketing design, including strategy, campaigns and channels, technology and processes, organizational structure, and performance analytics.
By benchmarking performance against industry best practices and our proprietary maturity model, we offer valuable insights and context for improvement. Our recommendations are delivered as an actionable playbook, serving as an ongoing reference for marketing leaders to guide both strategic decisions and tactical implementations.
We understand that effective marketing transformation requires a balanced approach. Our recommendations encompass quick wins for immediate impact, longer-term strategic investments for sustained growth, experimental initiatives to drive innovation, and targeted skills development and learning areas.
Recognizing organizations’ diverse needs, our audits can be department-wide or tailored to focus on specific areas, such as:
- individual product lines (e.g.. Publications or Membership)
- particular marketing channels (e.g., email, social media, web)
- key organizational goals (e.g., audience engagement)
- marketing technology – [Learn More about our marketing technology services]
This flexibility ensures that our audit services deliver precise, actionable insights, whether you need a full-scale marketing department evaluation or a focused assessment of a single initiative.
Our marketing audits empower organizations to optimize their marketing efforts, align with strategic objectives, and confidently navigate the complexities of the modern digital landscape.