Services  /  Marketing & Customer Experience

Branding & Messaging

Capsule Messaging Collection™

Crafting captivating communication is essential to engaging with customers. Superior messaging accentuates how your company, brand, or product can deliver extraordinary value – be it through distinct, essential benefits or connecting emotionally with individuals who identify with the same values.  

At C&E, we weave together powerful messaging that speaks directly to the benefits and vision of your brand or product. With a combination of hand-crafted copy and AI-facilitated headlines, our Capsule Messaging Collections deliver an impactful message library for your staff that ensures messaging is standardized and consistent across multiple channels. Messages are tailored to speak to various audiences and are all organized by what matters most: customer value. 

With Capsule Messaging Collections, staying consistent and efficient in your marketing strategies has never been simpler. Messaging can be mixed, matched, and repurposed for different marketing use cases. You can easily choose from a wide variety of messages tied to specific values to craft tailored experiences for diverse audiences.  

Capsule Messaging Collections are the cornerstone of testing and optimizing agendas – from traditional techniques to AI-driven personalization. By helping to ensure that the right customer sees the best possible message at the right time, these capsules play an important role in improving audience engagement and conversion.  


Brand Impact 

We inspire brands to reach their true potential. By partnering with clients and applying our creative ingenuity and industry knowledge, we help their brand stories stand out against competitors. By implementing branding strategies that transcend just a logo or color palette, we help to ensure that our clients’ brand outreach captivates and resonates with audiences. 


Brand Purpose Alignment & Facilitation 

C&E and Mary E. Maloney of Revealing Genius join forces to help clients discover their unique brand purpose and share it confidently. Mary E. is a former CMO and CEO with extensive brand and messaging experience. She has strong domain knowledge in the healthcare and life sciences sectors, and has worked with leading CEOs, C-level executive teams, external boards, surgeons, and doctors.  

From top-level executives seeking greater influence to leadership boards striving to take their brand to the next level, Mary E. helps forward-thinking organizational leaders reach their highest potential using her time-tested intellectual property, E.T.A.™ (Excavate, Tell, Affirm). Grounded in empirical and scientific data, this framework is a catalyst for brand creativity and clarity.  

Board and Leadership Brand Facilitation  

Mary E. takes leadership teams and boards on an unforgettable journey. Through expert facilitation and the E.T.A. process, she ensures that all diverse perspectives are heard and meaningful conversation happens – all the while guiding teams toward “aha” moments. The goal of this enlightening process is an aligned and clearly articulated brand purpose and position that can be shared broadly within the organization.  

Executive Branding 

Mary E. helps the world’s top healthcare and science executives create powerful personal brands. Understanding how hard it is to fully capture and share their accomplishments and mission in an impactful way, she helps leaders transform their stories into inspiring narratives where their unique voice is heard.