Brand Positioning & Purpose Facilitation
We work with senior executives and leaders to reveal true brand purpose.
- Senior leadership facilitation to develop aligned organizational brand values and positioning.
- Executive leadership personal brand development.
We help organizations understand how their brand is perceived and recommend concrete strategies to improve impact.
- Brand position and methods of brand differentiation.
- Strategies to bring brands to life through digital storytelling, staff engagement, and innovative marketing.
- Brand concept development and testing.
Messaging & Positioning
We offer services to support organizations’ messaging and positioning:
- Value proposition frameworks to craft, map, and test value propositions for organizations and products.
- Capsule collection messaging for organizations, brands, and product launches. A capsule messaging collection is custom created messaging created for key segments mapped to value propositions. It provides clients with a message library that can be mixed and matched, repurposed for different marketing use cases.