Services  /  Marketing & Customer Experience

Branding & Messaging

Brand Positioning & Purpose Facilitation 

We work with senior executives and leaders to reveal true brand purpose. 

  • Senior leadership facilitation to develop aligned organizational brand values and positioning. 
  • Executive leadership personal brand development. 


Brand Impact

We help organizations understand how their brand is perceived and recommend concrete strategies to improve impact.

  • Brand position and methods of brand differentiation.
  • Strategies to bring brands to life through digital storytelling, staff engagement, and innovative marketing. 
  • Brand concept development and testing. 


Messaging & Positioning

We offer services to support organizations’ messaging and positioning:

  • Value proposition frameworks to craft, map, and test value propositions for organizations and products. 
  • Capsule collection messaging for organizations, brands, and product launches. A capsule messaging collection is custom created messaging created for key segments mapped to value propositions. It provides clients with a message library that can be mixed and matched, repurposed for different marketing use cases.