Perspectives

Perspectives, insights, and research

Uncategorized

Author Experience (AX): An Essential Framework for Publishers

September 22, 2022  |  By , and

A seismic shift has taken place in scholarly publishing, putting authors forefront of marketing efforts. This is not just a shift in messaging. Marketing to authors requires new tools, techniques, and expertise. Publishers that are able to make this transition more rapidly are gaining a competitive advantage over those that move slower.  
Read More