Does your organization need support in elevating marketing talent and strategy? Would you benefit from an embedded, highly skilled, marketing executive?
Fractional CMOs (Chief Marketing Officers) provide organizations with the horsepower of a highly skilled CMO, without the need to hire a full-time CMO. Leading both strategy and execution, fractional CMO services are are best suited for the following organizations:
- brands in high-growth mode that need help building the right strategy, infrastructure, and organizational design as they scale
- organizations with a senior marketing resource gap
- more established organizations looking to drive efficiency and new capability during a marketing transformation
- fragmented marketing teams looking to come together to drive alignment or to build a shared-services model
- organizations in need of a senior leader to help position marketing’s role and strategy within the broader organization.
Colleen Scollans has extensive experience as a CMO including 10+ years as a successful transformation CMO, 20+ years in senior marketing roles, and fractional CMO experience working with clients in different stages of their evolution