Services  /  Marketing & Customer Experience

Marketing Playbooks

At Clarke & Esposito, we build winning marketing playbooks. Marketing is no longer just messaging and promotion nor is marketing technology just about digital marketing and marketing automation. Modern marketing drives revenue growth builds brand value and is at the epicenter of customer experience. Designed as roadmaps for marketing teams, marketing playbooks provide strategies, action-oriented recommendations, and best practices for marketing teams

The Marketing Playbook

Created as a comprehensive guide, the C&E marketing playbook looks across all of marketing and recommends winning strategies to meet key business objectives and optimize marketing performance.

Featured Playbooks 

We offer focused playbooks in specific areas of marketing. Below are some of our featured playbooks: 

GTM Playbook 

Our GTM (go-to-market) playbook helps organizations successfully launch new products, services, or business models. We can also help originations looking to grow or pivot their current offerings. 

Campaign Model & Playbook

Our Campaign Model & Playbook creates a campaign planning process and framework for an organization’s planning annual and seasonal campaigns.  We help clients move from siloed planning in disparate spreadsheets to a campaign planning model (a custom-built campaign planning database) that provides unprecedented visibility and alignment across the organization. 

Open Access Marketing Playbook 

Designed for organizations looking to optimize open access author marketing and author experience, our Open Access Marketing Playbook provides strategies and implementation guidance across the pillars of data, technology, branding & communications, and digital marketing.  

Audience Development & Engagement Playbook

Our Audience Development & Engagement playbook helps organizations better leverage their marketing and content strategy content to engage existing audiences, attract new audiences, and drive key conversion goals.  We help organizations engage members, subscribers, readers, authors, and other key audiences.