Services  /  Marketing & Customer Experience

Marketing Strategy Transformation

At Clarke & Esposito, we believe in the power of modern marketing and work with clients to build a winning modern marketing strategy. We support organizations through marketing transformations large and small. In addition, we ensure marketing teams have the right foundation to not just optimize marketing performance but to fuel growth across the entire organization. 

Marketing Strategy & Transformation 

Marketing Vision & Transformation Agenda: Do you have a transformation vision? We partner with organizations to build bold new marketing visions. Once the vision is set, we help bring the vision by developing the business case, marketing strategy, and action-plan for change.

Marketing’s Impact on the Broader Organization: Do you want to understand the impact of a modern marketing transformation on the whole organization? Is a pivot to customer experience a top strategic priority? We look across all customer and product functions and recommend strategies to drive alignment, efficiency, and new business value. 

Organizational Design: Could you benefit from an operational core that drives efficiency, collaboration, and improved customer experience? Do you want to achieve the benefits of centralized marketing but retain the control and focus of decentralized marketing? Armed with best practices and industry experience, we advise on marketing organizational design. 

Related Service Areas:

 

Marketing Strategic Plans 

Go-to-Market Marketing Strategy:  Do you need support with a major marketing initiative? Our GTM (go-to-market) marketing strategies successfully launch products, services, or business models. In addition, our plans help organizations expand into new markets and channels. 

Brand Launch & Expansion Plans:  Do you wish to grow brand value? Our brand expansion plans launch new brands or take currents brand to the next level. 

 

Marketing Performance Optimization 

Marketing Analytics: Does marketing collect and measure the data that matters? Do you have scorecards and KPIs (key performance indicators) that measure performance? We help organizations measure what matters and demonstrate marketing’s impact. 

Campaign Planning Infrastructure:  Does your organization have a robust campaign planning process? One of the top signs of a highly functional marketing organization is a robust campaign planning and marketing asset infrastructure. We help organizations build the infrastructure to plan, classify, and report on integrated cross-channel campaigns. 

Efficiency Focus & Portfolio Optimization: Are you looking to reduce the cost of marketing? Does marketing strategy align with your organizational priorities?  Are you maximizing automation and other cost savings strategies? Our efficiency reviews highlight opportunities for resource efficiencies and cost savings.