To fully capitalize on the power of modern marketing, organizations need to modernize their marketing strategy, processes, organizational design, and technology. At Clarke & Esposito, we help organization’s assess their current marketing function and recommend transformative marketing strategies that deliver value.
Marketing Audit: How does your marketing and communications operation map to the capabilities and skills needed to succeed in today’s market? Do you know what is working well and what needs to be improved in your marketing design?
Marketing Vision & Transformation Agenda: Is your marketing operation optimized for maximum revenue and efficiency? Are you on a transformation journey and could use an outside perspective and some support? Does your organization need help in knowing where to start? Do you need help building your vision and key strategic initiatives?
Modern Operations and Organizational Design: Could your organization benefit from a Marketing Operations (MOPs) core that drives efficiency, collaboration, and improved customer experience? Do you want to achieve the benefits of centralized marketing but retain the control and focus of decentralized marketing?
Efficiency Focus: & Portfolio Optimization: Are you looking to reduce the cost of marketing? Does your marketing and communications program align with your organizational priorities? Do your resources and effort map to the right priorities? Are you maximizing automation and other cost savings strategies? Would a focused efficiency review free up resources and spending?
Marketing’s Impact on the Broader Organization: Do you want to understand the impact of a modern marketing transformation on the whole organization? How does a modern marketing team impact Product, Sales, and Digital teams? Are you cross-functionally structured for optimal success & efficiency?
Marketing Analytics: Does Marketing collect and measure the data that matters? Do you have scorecards and KPIs (key performance indicators) that measure performance?