To fully capitalize on the power of marketing, organizations need to modernize their marketing strategy, processes, organizational design, and technology. It is more critical than ever for marketing teams to build robust market and strategic planning infrastructures. The most effective marketing strategies are informed by customer and market intelligence, reflect organizational aims, and are rooted in best practices.
Marketing Audit: How does your marketing operation map to the capabilities and skills needed to succeed in today’s market? Is your marketing strategy aligned with broader organizational aims? Do you know what is working well and what needs to be improved in your marketing team and strategy?
Marketing Transformation: Is your marketing operation optimized for maximum revenue and efficiency? Do you have a practical roadmap that addresses strategy, organizational design, technology, data/metrics, and core processes? Do you need a partner to help you build the vision, strategy and business case? Could you use support leading the transformation and change management process? Would a strategic and high-level plan drive alignment within your marketing team and across functions?
Modern Operations and Organizational Design: Could your organization benefit from a Marketing Operations (MOPs) core that drives efficiency, collaboration, and improved customer experience? Do you want to achieve the benefits of centralized marketing but retain the control and focus of decentralized marketing? Do you want your marketing team to be more collaborative, skilled, and agile?
Efficiency Focus: & Portfolio Optimization: Are you looking to reduce the cost of marketing? Does your marketing program align with your organizational priorities? Do your resources and effort map to the right priorities? Are you maximizing automation and other cost savings strategies? Would a focused efficiency review free up resources and spending?
Marketing Mix Modeling: Are you utilizing the right mix of marketing channels? Are you using the right channels to effectively reach and engage with your customers and to develop new audiences?
Marketing’s Impact on the Broader Organization: Do you want to understand the impact of a modern marketing transformation on the whole organization? How does a modern marketing team impact Product, Sales, and Digital teams? Are you cross-functionally structured for optimal success & efficiency?
Go-to-Market: Are you looking to launch a new product? Are you introducing new business models or entering a new channel, category, or market? Do you understand the market and customer dynamics? Do you have a robust go-to-market marketing strategy and plan?
Campaign Planning: Do you wish to develop a campaign and marketing planning strategy that drives collaboration across your entire organization? Do you want to move from digital marketing activities to integrated campaign and marketing planning?
Platform Migration: Are you planning a platform migration? Do you need a strategic plan and roadmap to ensure minimal disruption? Do you want to ensure maximum impact for your launch?
Society Marketing Alignment with Publishers: Are you a society that has recently moved from self-published to working with a commercial publisher? Do you want to adapt your marketing strategy to maximize synergies and drive publisher performance?
- Introduction to the Modern Marketing Model
- The What, Why, and How of Agile Marketing
- Executive Prioritization & Modern Marketing – Where to Start