Marketing & Digital Transformation

Marketing Strategy & Transformation | Marketing Technology | Customer Experience & Loyalty | Data Analytics & Marketing Performance | Playbooks | CMO Coaching & Advisory Support | Fractional CMO Services | Marketing Workshops


Organizations that are better at marketing benefit from accelerated revenue growth, improved customer experience, audience expansion, and high levels of organizational efficiency. Supported by a set of powerful, interlinked technologies, the modern marketing organization sits at the center of an organization’s digital transformation agenda.

But to realize the promise offered by modern marketing technologies and practices, organizations need to develop new ways of working and, in many cases, embark on a marketing transformation journey. Whether you are looking to rebuild your marketing strategy from scratch, or you are just looking to refine your approach, we can help. Service offerings include:

  • Marketing Strategy & Transformation—Are you realizing the benefits of modern marketing? How does your operation map to the capabilities and skills need to succeed in today’s market? Do you wish to optimize your marketing operation?
  • Marketing Technology—Is your organization successfully selecting, adopting, and utilizing marketing technology? Do you want to maximize your MarTech investment?
  • Customer Experience & Loyalty—Is your organization focused on the customer? Do you understand the motivations of your customer segments? Does Marketing drive measure and drive customer satisfaction, loyalty, and advocacy?
  • Data, Analytics and Marketing Performance Measurement—Does your organization use data and analytic competency to optimize marketing performance and spot revenue opportunities? Are your decisions underpinned by data? Does your culture foster evidence-based-decision-making in all functions?
  • Playbooks—Could you benefit from an in-depth playbook in a focused marketing area? Playbooks provide marketing teams with best practices and concrete guidance in specific marketing areas.
  • CMO Coaching—Could your CMO or senior marketing leader use coaching, mentorship, and guidance? CMO coaching is designed to bring out the best in your marketing leadership. This service can also be beneficial for non-marketing leaders with newly added marketing responsibility
  • Marketing Leadership & Advisory Support—Do you have a key resource or skill gap in your marketing team? Do you need to fill a critical leadership position? Do you need an external CMO to provide expert advise on a key project or go-to-market launch?
  • Marketing Workshops—Are you interested in learning more about modern marketing? Workshops offer opportunities to learn about new areas of marketing. In addition to learning objectives, select workshops facilitate collaborative decision-making.

C&E’s Marketing & Digital Transformation practice is led by Colleen Scollans, a visionary and energetic professional, whose accomplishments include leading the remarkable digital transformation of an iconic 450-year-old publishing organization.