Marketing & Digital Transformation

Marketing Strategy & Transformation | Marketing Technology | Customer Experience & Audience Development | Marketing & Campaign Plans | Marketing Audits | CMO Coaching | Fractional CMO Services | Marketing Workshops & Playbooks

Organizations that are better at marketing benefit from accelerated revenue growth, improved customer experience, audience expansion, and high levels of organizational efficiency. Supported by a set of powerful, interlinked technologies, the modern marketing organization sits at the center of an organization’s digital transformation agenda. Marketing and customer experience are now so closely intertwined that it is forcing organizations to challenge old ways of working.

To realize the promise offered by modern marketing technologies and practices, organizations need to develop new ways of working and, in many cases, embark on a marketing transformation journey. Whether you are looking to rebuild your marketing strategy from scratch, or you are just looking to refine your approach, we can help. Consulting & advisory service offerings in the following areas:

  • Marketing Strategy & Transformation—Are you realizing the benefits of modern marketing? How does your marketing strategy and operation map to the capabilities and skills need to succeed in today’s market?
  • Marketing Technology—Is your organization successfully selecting, adopting, and utilizing marketing technology? Do you want to maximize your MarTech investment?
  • Customer Experience & Audience Development—Is your organization focused on the customer? Does Marketing drive measure and drive customer satisfaction, loyalty, and advocacy? Do you wish to pivot to a more segmented, targeted, and personalized strategy? Are you looking to expand your audience?
  • Marketing  & Campaign Plans — Could your new product or service benefit from a strategic marketing plan? Do you want to move to a more strategic and integrated campaign strategy?
  • Marketing Audits—Could you benefit from the independent audit of your marketing strategy , organizational design, and technology?
  • CMO Coaching—Could your CMO or senior marketing leader use coaching, mentorship, and guidance?
  • Fractional CMO Services—Do you have a key resource or skill gap in your marketing team? Do you need an external CMO to elevate your marketing function?
  • Marketing Workshops & Playbooks—Are you, or your team, interested in learning more about modern marketing?

C&E’s Marketing & Digital Transformation practice is led by Colleen Scollans, a visionary and energetic professional, whose accomplishments include leading the remarkable digital transformation of an iconic 450-year-old publishing organization.