Services

Marketing & Digital Transformation

Marketing Strategy & Transformation | Marketing Technology | Customer Experience | Marketing Planning & Agency Services| Marketing Advisory Services| CMO Coaching | Fractional CMO Services | Marketing Workshops & Playbooks

 

Organizations that are better at marketing benefit from accelerated revenue growth, improved customer experience, audience expansion, and high levels of organizational efficiency. Supported by a set of powerful, interlinked technologies, the modern marketing organization sits at the center of an organization’s digital transformation agenda.

To realize the promise offered by modern marketing technologies and practices, organizations need to develop new ways of working and, in many cases, embark on a marketing transformation journey. Whether you are looking to rebuild your marketing strategy from scratch, or you are just looking to refine your approach, we can help. Service offerings include:

  • Marketing Strategy & Transformation—Are you realizing the benefits of modern marketing? How does your marketing strategy and operation map to the capabilities and skills need to succeed in today’s market?
  • Marketing Technology—Is your organization successfully selecting, adopting, and utilizing marketing technology? Do you want to maximize your MarTech investment?
  • Customer Experience —Is your organization focused on the customer? Does Marketing drive measure and drive customer satisfaction, loyalty, and advocacy? Do you wish to pivot to a more segmented, targeted, and personalized strategy?
  • Marketing Planning & Agency Services — Could your new product or service benefit from a strategic marketing plan? Do you need specialized implementation support?
  • Marketing Advisory Services—Could you benefit from the advice and guidance of an experienced marketing and digital transformation leader?
  • CMO Coaching—Could your CMO or senior marketing leader use coaching, mentorship, and guidance?
  • Fractional CMO Services—Do you have a key resource or skill gap in your marketing team? Do you need an external CMO to elevate your marketing function?
  • Marketing Workshops & Playbooks—Are you, or your team, interested in learning more about modern marketing?

C&E’s Marketing & Digital Transformation practice is led by Colleen Scollans, a visionary and energetic professional, whose accomplishments include leading the remarkable digital transformation of an iconic 450-year-old publishing organization.